We can take a look at the comment count on major subreddits over time. Using the top 5 most commented listed on Subreddit Stats, and then using Social Rise to see comments per day (go down to “Graph of” and click “comments”).
- https://social-rise.com/subreddit-analysis/askreddit
- https://social-rise.com/subreddit-analysis/AmItheAsshole
- https://social-rise.com/subreddit-analysis/Starfield
- https://social-rise.com/subreddit-analysis/AITAH
- https://social-rise.com/subreddit-analysis/NoStupidQuestions
All except Starfield show comments cratering at the beginning of July, and they’re not coming back. Obviously, Starfield is a special case given the release of the game. AITAH was also just starting to pick up and then had its jugular cut out. Across the board, there looks to be a 3 or 4 times reduction in comment rates.
Now, perhaps the site is still OK among the more niche subreddits. That’d take a lot longer to analyze. But it’s clear the big traffic drivers are not pulling people in anymore.
The graphs there go back to 2018. There aren’t drops anywhere close to what we’re seeing.