That was really weird, actually. Apple was frustrated that the USB consortium wasn’t making progress. So they developed Lightning. Then sent people there to help develop USB-C, when they already had a competing connector…
They should’ve been more patient, and sent people there directly, before developing a competitor, and adopted USB-C from the start.
With that move, they isolated themselves and their customers. It’s this arrogant “we’re smarter than anybody else” attitude they show sometimes, that irks a lot of people and end up being detrimental for their image. (And I say this as a long time Apple customer).
I think they did promise to (it suggest they would?) support the lightning connector for a decade when they changed it from their original big connector.
I’m not naive enough to think that takes precedence over “money” as an answer, but maybe it was a factor?
Fun fact: Apple was part of the group that designed USB-C
That was really weird, actually. Apple was frustrated that the USB consortium wasn’t making progress. So they developed Lightning. Then sent people there to help develop USB-C, when they already had a competing connector…
They should’ve been more patient, and sent people there directly, before developing a competitor, and adopted USB-C from the start.
With that move, they isolated themselves and their customers. It’s this arrogant “we’re smarter than anybody else” attitude they show sometimes, that irks a lot of people and end up being detrimental for their image. (And I say this as a long time Apple customer).
Nah it was a great move, earned them a couple billions in licensing fees
To the disadvantage of literally everyone
Capitalism in a nutshell.
Also why is it awesome on iPad Pros since years but no good on iPhones? The marketing was always contradicting itself.
The reason is money.
I’d wager part of it was because of the outrage when they switched from the 30 pin was significant
I think they did promise to (it suggest they would?) support the lightning connector for a decade when they changed it from their original big connector.
I’m not naive enough to think that takes precedence over “money” as an answer, but maybe it was a factor?